The RS4 Marketing Group is a customer strategy and product marketing consulting firm for small to mid size technology companies. We help out clients with effective marketing to TARGET, ACQUIRE and RETAIN customers.
With deep market knowledge of subscriber based business models and consumer marketing we help our clients generate innovative solutions to strategic business issues. By applying best practices from a range of leading consumer marketing companies the RS4 Marketing Group can help your business grow in a cost effective manner.
Value Proposition
Fundamental to the delivery of value is that we:
Apply a disciplined and analytical approach to marketing strategy formulation
Identify incremental revenue opportunities for your business
Reduce cycle times & experimentation costs of new product development
Take a long term brand building view
Whether it’s a new product concept that needs a business plan or help identifying the size of the market opportunity we can put you closer to the customer.
Why We're Different
Brad Munro is the principal architect of the RS4 Marketing Group andhas over 20 years of senior marketing management experience with some of the leading marketing organizations in Canada. Brad's experience includes:
Kraft Foods, Molson Breweries, Rogers Communications, Bell Mobility and Bell ExpressVu
MBA from Queen's University
Extensive new product development experience
Previous projects include:
Product strategy for a global wireless value added service provider
Marketing strategy for ExpressVu VDSL service
Bell Mobility wireless service development
New food & beverage products for Kraft and Molson Breweries
"He focused energy on the things that impact the business the most and demonstrated leadership in taking steps needed to keep initiatives moving forward"
Angela Shulman - Bell Canada
Brad has been a guest speaker at several conferences on topics ranging from pricing strategy to competitive strategy in the telecommunications industry and also teaches marketing & brand management at McMaster University and the Shulich School of Business in Toronto. As an avid golfer, squash player and skier Brad enjoys spending time with his family doing various sports activities.