The RS4 Marketing Group is a customer strategy and product marketing consulting firm for small to mid size technology companies. We help out clients with effective marketing to TARGET, ACQUIRE and RETAIN customers. 

With deep market knowledge of subscriber based business models and consumer marketing we help our clients generate innovative solutions to strategic business issues. By applying best practices from a range of leading consumer marketing companies the RS4 Marketing Group can help your business grow in a cost effective manner.

Value Proposition

Fundamental to the delivery of value is that we:

• Apply a disciplined and analytical approach to marketing strategy formulation
• Identify incremental revenue opportunities for your business
• Reduce cycle times & experimentation costs of new product development
• Take a long term brand building view

Whether it’s a new product concept that needs a business plan or help identifying the size of the market opportunity we can put you closer to the customer.

Why We're Different

Brad Munro is the principal architect of the RS4 Marketing Group and has over 20 years of senior marketing management experience with some of the leading marketing organizations in Canada. Brad's experience includes: 

• Kraft Foods, Molson Breweries, Rogers Communications, Bell Mobility and Bell ExpressVu
• MBA from Queen's University
• Extensive new product development experience
• Previous projects include:
  • Product strategy for a global wireless value added service provider
  • Marketing strategy for ExpressVu VDSL service
  • Bell Mobility wireless service development
  • New food & beverage products for Kraft and Molson Breweries

"He focused energy on the things that impact the business the most and demonstrated leadership in taking steps needed to keep initiatives moving forward"

Angela Shulman - Bell Canada

Brad has been a guest speaker at several conferences on topics ranging from pricing strategy to competitive strategy in the telecommunications industry and  also teaches marketing & brand management at McMaster University and the Shulich School of Business in Toronto.   As an avid golfer, squash player and skier Brad enjoys spending time with his family doing various sports activities.