| Brad Munro is the principal architect of the RS4 Marketing Group and spent over 20 years in in senior management roles with some of the best customer driven marketing organizations in Canada including Rogers Communications, Bell Mobility, Bell ExpressVu, Molson Breweries and Kraft Foods. These organizations provided an incredible opportunity to learn the best practices in developing innovative new products and meeting customer needs . Common among all of them was a commitment to a strong brand management philosophy which is central to the approach the RS4 Marketing Group takes to its projects. |  |
| Experience Brad has developed and managed a variety of businesses during his career including the expansion of the Hi-Speed Data portfolio for Rogers Communications as Vice President & General Manager, developed new wireless services for Bell Mobility and developed new food & beverage products for Kraft and Molson Breweries. Most recently Brad has been working with a variety of service providers in the highly competitive telecom industry. With broad & deep marketing management experience in different industries, Brad applies a broad business perspective to generate solutions to customer problems. Values & Beliefs
Brad believes that great marketing strategy, which leads to long term value creation, starts with a disciplined business process that is rooted in customer research. Brad is also passionate about innovation because it is a cornerstone of business growth and can act as a powerful motivator for employees to embrace and support the company mission. When Brad isn’t working with clients on a challenging new project you can usually find him on the squash court or volunteering his time to coach his sons hockey or soccer team.
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