Clients often ask how they can effectively manage the risk profile with their innovation efforts. I like to tell them that it is a lot like managing your personal financial portfolio risk. You wouldn’t put your life savings in one … Continue reading
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3 Keys to Successful Innovation
Not all innovation efforts are successful. Learning to embrace failure is a key part of a sustained effort to build successful new products and services. There are three key areas that define successful innovation efforts. 1. Strategy Not every innovation … Continue reading
Managing the Innovation Process
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I’ve written a number or times about innovation over the past few years but until now, not about the process or how to improve your innovation capabilities. So what better time than now. There are three (3) basic steps to … Continue reading
Marketing in a Manic Culture
Ever wonder why it’s so hard to execute well in a large organization? You look at organizations like RIM with all the resources at its disposal and think, how on earth can they get it so wrong? Having worked in … Continue reading
Pricing for Growth
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One of the most underutilized areas of marketing is pricing. This is partly due to the fact that a lot of marketers don’t know how to manage price as part of the overall marketing mix. It many cases, rightly or … Continue reading
SH*T Marketers Say……
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I couldn’t help but jump on the bandwagon with this post and share some of the stuff I’ve heard over the years managing a team of marketers or working in different companies. Some of the sh*t that marketers say to … Continue reading
Strategy is About Saying “No” Just as Much as “Yes”
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Many people don’t realize that saying “no” to ideas is very much an integral part of the strategic process. It is much easier to say “yes” to ideas, projects and new initiatives because it avoids conflict, keeps employees engaged and … Continue reading
Top 10 Marketing Mistakes for Tech Companies
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You’d think that with all the experience out there that marketers would have the process nailed down by now. Nope, people keep making the same mistakes and expect a different result….hey wait a second, isn’t that the definition of insanity? … Continue reading
Social Media is a Tactic not a Strategy
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There seems to be some diverging opinions out there regarding the role of social media as a mechanism to drive business growth. I think everyone would agree that it has enabled a whole new era of opportunity for businesses to … Continue reading
The Importance of Completing a Business Review
Great marketing comes from a deep and rich understanding of your target market and their needs. Unfortunately in today’s day and age most marketers are lucky if they get to stay in a job longer than a year. These short … Continue reading
