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SH*T Marketers Say……
This gallery contains 1 photo. I couldn’t help but jump on the bandwagon with this post and share some of the stuff I’ve heard over the years managing a team of marketers or working in different companies. Some of the sh*t that marketers say to … Continue reading Strategy is About Saying “No” Just as Much as “Yes”
This gallery contains 1 photo. Many people don’t realize that saying “no” to ideas is very much an integral part of the strategic process. It is much easier to say “yes” to ideas, projects and new initiatives because it avoids conflict, keeps employees engaged and … Continue reading Top 10 Marketing Mistakes for Tech Companies
This gallery contains 4 photos. You’d think that with all the experience out there that marketers would have the process nailed down by now. Nope, people keep making the same mistakes and expect a different result….hey wait a second, isn’t that the definition of insanity? … Continue reading Social Media is a Tactic not a Strategy
This gallery contains 1 photo. There seems to be some diverging opinions out there regarding the role of social media as a mechanism to drive business growth. I think everyone would agree that it has enabled a whole new era of opportunity for businesses to … Continue reading The Importance of Completing a Business ReviewGreat marketing comes from a deep and rich understanding of your target market and their needs. Unfortunately in today’s day and age most marketers are lucky if they get to stay in a job longer than a year. These short … Continue reading Innovation & FailureThis video of Jeremy Gutsche from Trendhunter.com is worth posting/seeing again as he talks abut how achieving successful innovation a company must get comfortable with failure. How To Assess Your Marketing Capability
This gallery contains 1 photo. Often CEOs or senior executives get caught up in the business and don’t get a chance to properly assess their current operational capabilities to see where they need to add bench strength. When it comes to marketing capability, the key … Continue reading Key Requirements for a Bullet Proof Business Case
This gallery contains 1 photo. Preparing a bullet proof business case for a new business venture takes time and is a critical step in the process of achieving success. The purpose of the business case is to outline for the reader what the overall opportunity … Continue reading B2B Marketing Strategy
This gallery contains 1 photo. Here is a great article from Canadian Business online about the fundamental building blocks for a solid business to business marketing strategy. It’s all about the 3C’s of your business…..Competitors| Customers | Company. Communities of Interest
This gallery contains 2 photos. Marketing is all about building relationships with customers where there is an exchange of value for both parties. The business provides a product or service and the customer sees value where they are willing to part with their hard earned … Continue reading |
