This video of Jeremy Gutsche from Trendhunter.com is worth posting/seeing again as he talks abut how achieving successful innovation a company must get comfortable with failure.
How To Assess Your Marketing Capability
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Often CEOs or senior executives get caught up in the business and don’t get a chance to properly assess their current operational capabilities to see where they need to add bench strength. When it comes to marketing capability, the key … Continue reading
Key Requirements for a Bullet Proof Business Case
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Preparing a bullet proof business case for a new business venture takes time and is a critical step in the process of achieving success. The purpose of the business case is to outline for the reader what the overall opportunity … Continue reading
B2B Marketing Strategy
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Here is a great article from Canadian Business online about the fundamental building blocks for a solid business to business marketing strategy. It’s all about the 3C’s of your business…..Competitors| Customers | Company.
Communities of Interest
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Marketing is all about building relationships with customers where there is an exchange of value for both parties. The business provides a product or service and the customer sees value where they are willing to part with their hard earned … Continue reading
The Problem with Home Electricity Pricing
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Smart meters, home energy monitoring devices, time of day energy pricing have all been created in an effort to help consumers save more on their monthly electricity bill. Some of these devices help, like the home energy monitor, because they … Continue reading
Social Media Strategy Starts with a Marketing Plan
I recently met with a potential client to discuss their business and where we could help them in their marketing efforts. The company is a manufacturer of printers and copiers among other things. It is a well known brand that … Continue reading
Marketing Outsourcing….should I do more?
Most companies have been outsourcing part of the marketing effort for years now. Working with advertising agencies for their communication needs has become a common practice. So it begs the question whether a company should outsource more of their marketing … Continue reading
How to Avoid Administration and Do More Innovation
I am a passionate believer that marketing should be seen within an organization as the innovation leader. This is not to say that marketing should be the only group offering up new ideas only that it should be doing most of the … Continue reading
4 Common Mistakes in Culturally Based Marketing
A number of years ago while working for Bell Mobility I was put in charge of developing a Chinese ethnic marketing campaign. The experience provided some great learning about the challenges of culturally based marketing. Culturally based marketing is all … Continue reading